The PolicyLink group released a toolkit for groups working on improving housing in the US, that helps them tell more persuasive and engaging narratives.

The Narrative Toolkit covers topics that communities can use like:

  • Themes to emphasize in storytelling
  • Headlines and frames to use, as well as themes to avoid that harm momentum
  • Storytelling hooks and messages that can connect with broader audiences
  • Audience groups to aim for, and what their themes and priorities are
  • Tones and archetypes to project
  • Digital strategies for social media and online engagement
  • Content calendars for different online platforms
  • Artist tools and resources to express housing justice through visual and media

Find the Housing Justice Narrative Toolkit here, for more guidance and resources.

Leave a Reply